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Reviews Entered for Offer:   Chattanooga Marketing and Industrial Services   (ID 11561 Phase: Initial Offer)
By Reviewer tsahc on February 7, 2019 at 5:42 PM
Scores
Impact Priority Implementation Measures Approach
2: Needs improvement 3: Adequate, with room for improvement 4: Good 3: Adequate, with room for improvement 3: Adequate, with room for improvement
Reviewer Comments

Impressions is a vanity metric and doesn’t really tell us if people are reading our specific stories. Is there a better metric that you can use to capture the audience that actually reads the stories? I see the value for the City’s media hits, but I’m not sure that for this amount of money that this provides enough value to citizens at large.

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