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Reviews Entered for Offer:   Chattanooga Marketing and Industrial Services   (ID 21438 Phase: Initial Offer)
By Reviewer tryount on January 14, 2020 at 3:51 PM
Scores
Impact Priority Implementation Measures Approach
4: Good 5: Exemplary 4: Good 3: Adequate, with room for improvement 4: Good
Reviewer Comments

Overall the team thought this offer provides a good return on investment. It was clear what the PR funding goes towards, but the team is very unclear about the industrial recruitment aspect. Please provide some more information or an example of this work (from beginning of recruitment to established business in Chatt). Please provide media placement metrics from previous fiscal years to help compare year over year results. Lastly benchmarks would be helpful to rate the value of this offer: How does this compare to other cities? What do other peer cities spend on marketing and industrial recruitment?

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